Ep 31- Disrupting the banana industry through fairtrade and social impact with Kim Chackal, Director of Sales & Marketing at Equifruit, Inc.

Nov 21, 2021

On episode 31 we interviewed Kim Chackal, Director of Sales & Marketing at Equifruit. Equifruit is (Un)officially the most “extra” Fairtrade-certified banana brand out there. They are Fairtrade fruit importer and marketer that makes social impact as appetizing as pop culture.

In this episode Kim and Veronica talked about:

• Equifruit 's story  and how they came to.
• What exactly fairtrade is
• Why conventional banana's really shouldn't be the price that they are.
• Purchasing fairtrade banana's won't  break your bank
• Equifruit's unique approach to marketing How selling produce is different is than processed goods
• Kim's career and what she does
• SheEO and how they are supporting women-led ventures.

Show Notes

https://foodgrads.com/foodgrads-podcast-ep-31