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FoodGrads Podcast

Oct 27, 2023

In today’s episode, we discuss entrepreneurship, sharing your story on social media and perseverance. 

Our guest today is Mitch Jacobson, Mitch Jacobsen, CEO of Rviita Energy Tea. Rviita Energy Tea is a clean pick-me-up drink made with caffeine from tea, organic honey, and vitamins, packed in a low carbon footprint, recyclable beverage pouches. Rviita is now a company centered around inspiring others and helping people become healthier and more productive. Rviita is a Calgary-based company that distributes energy teas in over 1000 stores across Canada, rapidly expanding in Canada and the USA.

Mitch graduated from the University of Calgary with a degree in Petroleum Engineering. He got a job right out of school as a Water Strategist and Water Sustainability Engineer for an oil and gas company but during that time he witnessed a close friend have a heart attack which was attributed to unhealthy energy drinks - Mitch believed there had to be a better product which supplied energy and was also made of healthy ingredients.

Mitch used his experience in sports combined with a lot of trial and error in the lab to create a low sugar energy tea made to give you a little energy when you need it most, without the crash and unhealthy ingredients.


[2:36] Mitch introduces Rviita tea and himself 

[5:59] Why Mitch and team decided release a mango flavour

[6:44] Mitch sharing his career story

[10:58] Caffeine and the CFIA drink recalls 

[13:11] Things entrepreneurs should focus on

[15:43] How do you get your product on supermarket shelves 

[17:38] Building up your sales skills 

[21:34] How small interactions make a big difference in someones day

[22:50] Why Mitch has been so open with his journey on LinkedIn

[29:33] Mitch's opinion on hiring individuals with a social media presence 

[32:30] How has the transition been employing individuals 

[35:19] What does career growth look like at Reviita 

[39:56] Books and movies Veronica and Mitch have enjoyed 

[45:57] Mitch's definition of success

[50:33] Mitch's advice for students listening 

[51:44] Where you can find Mitch


Reviita Tea

Mitch Jacobson LinkedIn

Karly Jacobson LinkedIn

Robert Wigg

CFIA Caffeine Drink Recall

Andy Frisella

Erica Rankin

The Millionaire Fastlane

Relentless by Tim Grover

The Alchemist

Entrepreneur Roller Coaster by Darren Hardy

Shawshank Redemption


Mitch Jacobson

Reviita Tea